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Tattoos, coupons and loyalty.
What defines loyalty? Is it becoming a “fan” of a brand on Facebook? Is it getting a tattoo of a brand’s logo on your skin? Maybe not. And here’s two examples why: 1. What do you think the number one...
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Who loves you in spite of your faults?
We’ve been doing an internal project around the halls of FH Digital in Texas. Basically we’ve been sticking a camera in peoples faces and asking them questions. It all has to do with something that...
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Turning the Tables on Loyalty
Brands talking about loyalty has been happening for decades. And it’s a frequently visited topic for articles, blog posts, conference sessions and the like these days. We’ve got loyalty programs....
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It’s Your Thing
We all have it. That “thing” that people know us by. Think about that circle of friends you know so well. You usually describe them by that “thing” that’s all theirs. Like my friend Justin, whose thing...
View ArticleWhat’s your love plan?
Love plan? LOVE PLAN? I know what you’re thinking: That Spike Jones has lost his ever-lovin’ mind! What does he mean, “LOVE PLAN?!?” Allow me to explain: If you’re a brand and you’re on social media,...
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